Official Website: https://basicattentiontoken.org/
The Basic Attention Token (BAT) organisation establish themselves as an open-source decentralised blockchain. BAT is the native cryptocurrency ERCO-20 token for the network, a utility protocol built on top of the Ethereum ecosystem that aims to tackle fraud and illegitimacy amid the digital advertising space.
The current condition of the digital advertising industry has morphed into a monopoly of the space by tech giants like Youtube, Facebook and Google. These firms receive approximately 73% of the market share of the total digital advertisement revenue globally.
They address this issue using their own internet browser called Brave. To utilise the BAT token, network participants must use their web browser of which user advert attention will determine the correct revenue pricing. The browser is privacy driven and shaped to prevent malware and data tracking. The project is built on blockchain technology to maintain anonymity, manage user attention securely and to reward via BAT token payments.
The Basic Attention Token (BAT) foundation is equipped with some of the industry’s top computer scientists which has given the project almost all of its momentum.
Brian Brondy is the Chief Technical Officer and Co-Founder of Brave Software. He was also heavily central to the creation of the Mozilla Corporation and a key contributor behind the note taking app, Evernote as well as Khan Academy.
Yan Zhu is the Security and Privacy Engineer at Brave. She was part of Forbes 30 under 30 category and has developed in the tech space during her time at Yahoo in 2014. She is also an elected member of the World Wide Web Consortium Technical Architecture group (TAG).
January 2016 – the first version of the Brave browser was launched
The ICO for Basic Attention Token (BAT) ended May 31st 2017. The unique aspect of this fundraiser was that the corporation had already launched a deliverable product at the time of their ICO – the Brave browser.
In the summer of 2017, the Basic Attention Token was integrated into the Brave browser.
Additional machine learning optimisation measures continue, as the Ledger platform and Ethereum-built dashboard analytics for early publishers express interest in the BAT network.
User growth scalability and real ad-revenue increases. The BAT coin begins its integration into other open-sourced digital apps for greater ad buying efficiency and published onboarding.
Brave 1.0 was released in November 2019. This introduced new features to network users, including rewards to fund the decentralised browser, Brave Adverts to compensate users and protocol shields to block and track digital advertisements.
Basic Attention Token (BAT) is slightly different from most well-known wallet providers because they are hosted on the Brave specific web browser. These are called Brave wallets. Whereas other wallets may be decentralised on a centralised browser, Brave is a decentralised wallet on a decentralised browser. For network participants to have access to these wallet options, users must install the Brave Web browser.
In addition, as BAT tokens are built on the Ethereum network, they can be stored in any wallet compatible with Ethereum-based (ERC20) transactions. Alternative options to keep your BAT secure can therefore include the leading hardware wallet provide Ledger as well as My EtherWallet.
You can Buy & Sell Basic Attention Token (BAT) by heading over to the Buy Coins page of our website. Basic Attention Token (BAT) is available on BC Bitcoin trading against major fiat currencies: GBP and EUR. Buying BAT has never been easier, simply place your order and provide your wallet address. Once your payment arrives BAT will be sent directly to your wallet. If you choose to Sell Basic Attention Token (BAT) you can send us the coins and receive a payment to your bank account. Details and valuation can be found on the ‘Sell Coins’ page.
Block Explorer: https://etherscan.io/
Brave Browser: https://brave.com/
Disclaimer: The information provided in this article is intended for informational purposes only. It is the readers responsibility to complete their own research and due diligence.